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Gorillaz X Fred Perry
We partnered with Gorillaz and Fred Perry to build a bespoke in-browser AR experience. Using the latest WebAR technology and guided by the bands favourite monkey, Mike, users can explore the rich interior of the Gorillaz RV and browse the collection, each item linking directly to a localised store.
A frictionless AR experience built for all mobile devices.
Our in-house R&D team created custom compression technology that allowed for fast download times, getting users straight into the experience with no app install necessary. Designed to be experienced on as many devices as possible the UX was extensively focused to ensure a familiar and easily legible experience. A shareable selfie booth allowed users to cover themselves in stickers to create their own social posts.
Overflowing with playful interaction.
We crammed the RV full of interactivity, encouraging the user to explore and interact with their insane surroundings. A playable Song Machine, ghoulish pizza, hidden band members, portals to other dimensions and Gorillaz memorabilia were waiting to be discovered. Collectables encouraged deeper engagement with a prize draw for users that collected every sticker.
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Credits
Agency
ElevenMgmt
Director
Kye Dorricott
Exec Producer
Lawrence Bennett
Producer
Craig Skerry
Technical Director
Technical Director Jack Straw
CG Supervisor
Tom Flavelle
Concept/Development
No Ghost
Lead Developer
Pookage Hayes
Developers
Kaan Tosunoglu, Julien Etienne, Ted TedfordUX/UI Jason Hancock
CG Lead
Michal Firkowski
3D Modelling & Animation
Valentin Saura, Tiphanie Maya, Sarah Barets
Deployment
Denis Prysukhin, Joe Rosa
